The #Boho Hustle: Domesticating Digital Media, Liquidating the Closet, and Disrupting Luxury Fashion

Digging into the boho hashtag on Instagram brings up millions of images from around the world, united by peach-tinted filters and an assortment of any of the following items: wicker, babies, the desert, and macramé. The #boho look traffics in an idealized version of maternity, one that personifies attachment parenting, is connected to nature, and reads as racially white.

Creation Story

Finding the online community of handworkers while at home, mothering my babies, and racking up degrees saved an essential part of myself. My true self, outside my identity as a wife and a mother. Each new skill and achievement I added to my repertoire gifted me with a little nugget of pride to sustain me through the loneliness that early motherhood can sometimes bring.